XFCollective engagements range from focused projects to advisory and fractional roles. These selected examples show the breadth of the work across sales, marketing, strategy, and operations, and how each engagement takes shape around a business’s needs.

 

 

Consumer Platform: Multi-Market Media Planning Tools

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Project-based engagement

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Developed planning, forecasting, and reporting tools for media activity across multiple partners, products, and markets. The tools brought planned and actual spending into one view, allowing the team to track monthly differences, monitor remaining budgets, and pace media activity across markets.

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​​​Experiential Marketing Agency: Building a Commercial Foundation

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Advisory engagement

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Built a CRM and sales tracking tool that centralized the company’s brand and agency contacts, with active opportunities organized by event or project. Collaborated with the team to consolidate, clean, and import existing contact lists into the new system. The tool gave the team a way to track prospects, deal progress, and projected revenue. Trained the sales team on its use and worked with them on prospecting, positioning, packaging, and pricing.

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Developed a financial model that brought operating costs and projected revenue together to help the CEO assess profitability and set sales goals. Introduced deal-level margin guidelines and best practices to support profitable growth.

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The engagement also included revising job descriptions and compensation plans, introducing enhanced performance incentives and a performance review process, creating shared templates for team meetings and weekly sales reporting, contributing to the employee handbook, and advising the CEO on business and team priorities.​

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Entertainment Media Company: Partnership Development

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Fractional engagement

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Helped shape how the company presented its offerings to prospective brand and agency partners, including opportunities across its content, talent, and live experiences. Identified prospects and led outreach to brands and agencies. Designed presentations, developed proposals, and managed RFP responses tailored to specific opportunities and client objectives.